John Cadbury believed that chocolate could make the world a better place. The Quaker company he created in 1824 was born to give back to the community around it. That was a generous idea.
John and his sons, Richard and George – the pioneers of chocolate made with fresh milk – didn’t stop at a glass of milk when they were developing the recipe for Cadbury’s Dairy Milk. Instead they gave a glass & a half. Looks like generosity runs in this family.
As the company grew, the Cadbury family were able to realise their socially progressive ideals, most famously in the creation of Bournville ‘the factory in a garden’. Against the backdrop of the Industrial Revolution in the UK and at a time when alcoholism, slum living and appalling working conditions were the norm, the very idea that “every man could have a house and a garden, and the chance of a happy family life” was not only generous but visionary.
It’s this glass & a half approach that has made Cadbury Dairy Milk the gold standard of popular chocolate and a real national treasure; firstly, in the UK, and today all around the world. But wherever it travels, this most generous of brands has a knack of connecting with people in a way that sees them take it to their heart as ‘one of their own’. That’s why South Africans see Cadbury as a South African company, Australians see it as an Australian company, etc
It’s this generosity and special bonding power of Cadbury that is needed now more than ever.
There’s a glass & a half in everyone
Cadbury believe there is a generous instinct within everyone – we say ‘There’s a glass in everyone’.
When we created Cadbury Dairy Milk, a glass of milk would have been fine. But we thought a glass & a half would be better. We want to stand for this kind of generosity in everything we do and say.