John Cadbury believed that chocolate could make the world a better place. The Quaker company he created in 1824 was born to give back to the community around it. That was a generous idea.
John and his sons, Richard and George – the pioneers of chocolate made with fresh milk – didn’t stop at a glass of milk when they were developing the recipe for Cadbury’s Dairy Milk. Instead they gave a glass & a half. Looks like generosity runs in this family.
As the company grew, the Cadbury family were able to realise their socially progressive ideals, most famously in the creation of Bournville ‘the factory in a garden’. Against the backdrop of the Industrial Revolution in the UK and at a time when alcoholism, slum living and appalling working conditions were the norm, the very idea that “every man could have a house and a garden, and the chance of a happy family life” was not only generous but visionary.